How a YouTube Video Became a SaaS Product

February 9, 2026

A month or two ago I watched a video about using an AI agent as a resume assistant. I thought it was a clever idea, and I wanted to learn how to build something like it. Around the same time, my client Creative Dezign Concepts needed a better way to handle technical support for their product DezignWorks. So I built them a support chatbot — Flask backend, Anthropic API, PostgreSQL for conversation history, a hand-curated knowledge base.

It worked. The owner was genuinely impressed. And that's when it clicked: every small software company has this same problem. They're too small for Zendesk, too busy to answer the same questions repeatedly, and too niche for off-the-shelf solutions.

So I generalized it. The DezignWorks bot became Recursive, a platform that gives small businesses self-improving AI support agents. The key idea is that the agents don't just answer questions — they analyze their own interactions and propose knowledge base updates, surfaced through weekly and monthly reports. The agents get smarter over time without requiring constant manual tuning.

I have a lot more to say about the technical decisions, the deployment infrastructure, and what "self-improving" actually means in practice. I'll be writing that up as a series over the coming weeks.